Sony Ericsson re-presents the latest series of Xperia smartphones. This time Ray called the Xperia. The most prominent of these smartphones is a beautiful design, with minimalist 3.3-inch screen sizes and wrap with aluminum.
"Xperia Ray is so strong in design so it looks eksklusifitasnya viewed directly. With a thickness of only 9.4 mm, Xperia Ray has a choice of fashionable colors, there are gold, white, pink, and black," said Ben Padley, Head of Marketring , Sony Ericsson Indonesia.
In a product launch that was held on Friday (07/10/2011), explained that like the previous series Xperia, Xperia Ray brings advantages in typical Sony Ericsson design, visual technology advantages of Sony, as well as Qualcomm's Snapdragon chipset output.
Design of Sony Ericsson's pretty obvious congenital known from previous products. Meanwhile, the technology brought from Sony is a Reality dispaly with Mobile BRAVIA Engine, a 8.1 MP camera with a mobile sensor Exmor R and HD video recording function.
Meanwhile, the worn-capable processor 1GHz and Gingerbread Android operating system is 2.3. Another advantage is up inside that support social networking activities, the screen is scratch resistant, as well as the 1500 mAh battery that is claimed to stand all day.
This smartphone is sold at normal price of Rp 3.099 million. But the Sony Ericsson in cooperation with Bank Permata so users can buy the Xperia Ray at a price of Rp 2.499 million, either by credit or debit card.
For owners of credit cards, but can get a mortgage 0 per cent, can also enjoy unlimited access for 1 month from AXIS and 20 percent discount for merchandise from Welcomm. Unfortunately, only for purchase in the Sony Ericsson Senayan City and Orchid Garden, 14-16 October 2011.
This smartphone is probably not the best features of many smartphones in circulation. However, Djunadi said, "We provide a choice for our customers according to their needs. So with features, this smartphone already has its own target."
Xperia Ray was launched simultaneously with the 10th anniversary of Sony Ericsson. Sony Ericsson has been present since 2001 with the T68 series, award-winning mobile phones with the T610 series, introduced the Walkman music phones and phones with the Cyber Shot.